Find out more about how you can join the fight against the new #HOA movement! https://t.co/701pkRMsfu — Ward Lucas (@Ward_Lucas) January 18, 2016 Musician turned social media personal branding expert Dave Carroll is a singer-songwriter from Halifax Nova Scotia .  His inspiring ' United Breaks Guitars ' YouTube Video became one of social media's early viral hits impacting social media itself, as well as customer service and branding circles the world over.  His message is not about common interest developments (aka HOAs), per se, but it is about communication and the power of story telling to influence the world. Tweets about United Breaks Guitars